Our History
Our brand was founded with the vision of blending Swedish craftsmanship and design with American innovation and spirit. Rooted in Sweden’s deep appreciation for minimalism, functionality, and sustainability, we set out to bring these values to the U.S. market, creating a seamless fusion of two cultures. This beautiful symmetry is reflected in our products, which combine Swedish elegance with the dynamic, creative energy of the U.S. By integrating the timeless qualities of Swedish design—simplicity, nature, and quality—into the vibrant American landscape, the brand bridges both worlds, offering products that are both thoughtfully crafted and modern. This cross-cultural synergy is at the heart of everything we do, celebrating the best of both Sweden and the U.S. in perfect harmony.
Los Angeles, CA
Our products are crafted in Los Angeles, California, with a focus on top-tier quality and sustainability. We ensure every step, from material selection to production, reflects our commitment to eco-friendly practices and craftsmanship.
Los Angeles, like Sweden, shares a culture of innovation and design, making it the ideal place to produce our brand's products. This city’s creative and sustainable ethos perfectly aligns with our brand's heritage, which began in the U.S., and continues to shape our forward-thinking approach.
Sustainability
Our heart beats for the planet. We prioritize sustainability by using the most eco-friendly materials and practices in the industry. Every thread, button, and color is chosen with care, reflecting our deep commitment to preserving the environment for future generations. Sustainability is at the core of everything we create, ensuring that our products are as responsible as they are beautifully crafted.
Eco-Conscious Ideals
With every purchase of our products, we partner with the nonprofit organization One Tree Planted to plant a tree, supporting crucial and global reforestation efforts. Our eco-friendly packaging is made from recycled materials to minimize environmental impact. As a thank-you, customers receive a certificate recognizing their contribution to CO2 reduction, highlighting our shared commitment to a greener future—one garment at a time.